Please note that comment moderation is being used on this blog. This means that you are free to comment on any posts, however they will be reviewed prior to being posted on the live site. We welcome any legitimate comments, but comments including links to your own sites (i.e. "link spamming" or "comment spam") will be marked as spam and will not be published. If you have comments that will be useful to other readers, feel free to post them, otherwise go spam someone else's blog!
Thursday, September 27, 2007
Happy Birthday to Google - What Can Your 9-Year-Old Do?
You probably only have a few revenue streams like wholesale and retail sales, parts, service, detailing, etc. Google has so many things going on it's hard to keep track at times, and a lot of these generate significant revenue for them. They have billions of "inventory units" (pages indexed), and they do business on a global scale. How about your little dealership in Anytown, USA?
I believe there is no reason a car dealer can't change the world as Google has. I'm sure that comment will elicit a chuckle from several readers, but I really believe it. The problem lies in the fact that car dealers are inherently "old school". Sure there are a few that are ahead of the curve, but it's common knowledge that most have the mentality that change is bad, especially when things have worked for 100 years. Would the world survive if Google wasn't around? Sure. Does Google make life easier for everyone? You bet.
The auto industry needs to have a few people step up with some forward-thinking ideas. So many dealers and vendors are concerned with money from current opportunities above all else, but sometimes a focus on making the industry better is the logical first step. If you can accomplish the successful deployment of a new product or business model, the money will fall into place. Just ask anyone that has been with Google for 9 years.