Providing information for the online automobile dealer and car salespeople in today's ever changing world. Marketing, web design, and several other topics to help car dealers and salespeople increase sales/profits.
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Friday, March 25, 2011
Car Dealer Websites Using Flash Alienate iPhone and iPad Users
I won't mention their specific name, but our competitor who handles this particular dealer's site I checked is one of the larger companies out there. They've made a decision to cater to what their clients want, rather than educate them on best practices for exposure. When we use Flash in our designs, it's only because the dealers insist on it, even after we've educated them on the drawbacks. We know that if you are going to use it, you should use it properly. This means have a non-Flash version of the site which is displayed for iPhones/iPads, or for smaller Flash elements, have images which are displayed when the Flash cannot be displayed. See the website header on www.tmotorsales.com, one of our client sites. Visiting the site from a PC you'll see the animated header. Visiting the site from an iPhone you'll see an image of the header rather than the big empty space that most providers have on their client sites.
If you're going to do something, you should do it properly, that's all I'm saying.