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Tuesday, March 20, 2007

Best practices for marketing vehicles online

I was speaking with a dealer today, and they are completely new to the arena of online marketing. They were asking a lot of questions about best practices, and one of the tools I provided for their education was a presentation developed by Autotrader.com. If you're new to selling/promoting vehicles online, or even if you'd just like a brief refresher course, this tutorial should be well worth your while. It discusses everything from the importance of writing good descriptions to taking appropriate photos.