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Monday, March 29, 2010
A lot can happen in two years, both to a person and to a business. I'm glad to say that Higher Turnover has had a lot happen in a positive way, whereas I've seen a lot of negative things in the industry over the same period. Car sales have gone through a serious slump. Some website providers have failed to improve their products beyond what they had 2 years ago...an eternity as far as the internet goes. I refuse to point fingers at those who are complacent, but if you're a car dealer it should make you think. You should be in the habit of asking yourself questions: Has your website provider added any value to you over the last year or two? Have they generated more sales for your dealership to coincide with their price hikes? Have they developed new features to make your life easier, or are they just collecting their fees from you because you don't push for more value in their product?
I'll be the first to admit that things need to be prioritized and there are things that are more important than spending 10 minutes to evaluate your web design company that you've been with for years. At some point though, you have to say "OK, it's time to catch up on some things that are long overdue". If you don't, you're going to become one of those dealers that everyone else laughs at because you're so far behind the times and pay more than you should for "old" products. You're setting yourself up for disappointment at some point.