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Thursday, October 12, 2017

Are your vehicle pages optimized for your customers?

I ran across a Ford dealer's website today and upon checking out their inventory, this is what I found for each vehicle on their inventory list page:

I get it that dealers want customers to feel like they're getting discounts, but this listing (and others on the dealer's website) has 13 dollar amounts listed. THIRTEEN! Five of those are simply labeled "Ford Qualified Offer" with no distinction between them.

This happens to be a Ford Direct website, mandated by the OEM, and yet another reason why the manufacturers should stick to building cars and not websites. If nothing else, all the variation in pricing labels, undefined discounts, and sheer number of prices are overwhelming to the car shopper.

How does YOUR dealer website provider handle this?