Providing information for the online automobile dealer and car salespeople in today's ever changing world. Marketing, web design, and several other topics to help car dealers and salespeople increase sales/profits.
the #1 Provider of Car Salesman Websites and Dealership Sites
Please note that comment moderation is being used on this blog. This means that you are free to comment on any posts, however they will be reviewed prior to being posted on the live site. We welcome any legitimate comments, but comments including links to your own sites (i.e. "link spamming" or "comment spam") will be marked as spam and will not be published. If you have comments that will be useful to other readers, feel free to post them, otherwise go spam someone else's blog!
Wednesday, February 05, 2014
Simple Website Designs Outperform Their Counterparts
Dealers shopping our products on higherturnover.com sometimes ask why our designs are very simple. At times we have even had dealers choose another provider over us because they preferred the look of the other provider's designs. Is an aesthetically pleasant design important? You bet. Is it the most important thing? That just depends on what your priority is. Would you rather have people comment on how "cool" your design is, or would you rather have those people coming onto the lot to buy cars? Ideally there is a balance between the two, and that's where Higher Turnover Websites can help dealers who don't know much about web design principles.
Interested in hearing more about this? Check out this post from November on the ConversionXL Blog.