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Friday, September 07, 2007
Fantasy Auto Dealership Contest
Football season is finally upon us, and for thousands of people including myself that means fantasy football. In case you're not familiar, fantasy football is a competition among individuals who choose NFL players for their team, and earn points based on the performance of those players each week. Each week you go up against other team managers in your league. At the end of the season, the person who has the most wins is crowned the season winner.
Football is the most popular, but if you like hockey, baseball, golf, Nascar, etc. you can join leagues in any of those categories. I got to thinking the other day...there are fantasy sports leagues for so many different categories. Why limit it to just sports? Wouldn't it be great to have a fantasy car dealership competition? I mean, most car dealers and salespeople are highly competitive.
The way I see it, this could be done one of two ways. First, from the principal's perspective. So many salespeople think running a dealership is as easy as selling the cars. A competition among these aspiring dealers would be fun. Something that took into account all of the day to day operations that normally aren't thought about by the employees.
The other way that would probably be more interesting is a head-to-head matchup where points were given for number of deals, net profit, back end earnings, etc.
So how would all of this be done? I have no clue, but I think it would be entertaining and popular with the number of auto sales reps across the country. Maybe have a draft, and instead of drafting individual players like football, each person would draft a particular make/model. Each participant could submit deals for the week which outlined all of the metrics, and the points drawn from that. For example, say there are 20 dealers in the league. Dealer A has "Chevy Malibu" as one vehicle on their team and is going against Dealer B who has "Ford Focus" on their team. All league members would submit their sales for the week, and averages would be tallied for all deals including Malibus and Focuses. Dealer A would earn points based on those Malibu deals. Same for Dealer B with the Focus deals. When the points for all makes/models on the teams are added up, one team wins and one loses for the week.
Something like this would be good to gauge what other dealers are doing on gross, plus it would help build encouragement to/from one another. "C'mon Dealer A, push a few more of those F-150's out the door this week and help me beat Dealer C!" It would certainly provoke a lot of trash-talking among colleagues, and that's half the fun of fantasy sports.
If anyone has ideas or decides to put something together, I'd love to hear about it! Jeff Kershner at Dealer Refresh seems to have enough time to run 26 blogs, keep up with 18 social networking sites, and still run the internet dept. at MB of Hagerstown, maybe he'd like to take on one more project?