I thought this survey was pretty interesting by Digital Dealer. 40% do not do any Search Engine Marketing. That is a lot of car dealers that are not taking advantage of search engines. Search Engine Optimization will help in terms of getting the website indexed into the Search Engine but it auto dealers should be marketing towards the local online customers. Those will be people in your region that are shopping for vehicles online. That is the target customer and your search engine ads can be shown just to a region that you choose. This can help save many on the advertising, while still specifically targeting potential buyers.
Here is a link to the article about how satisfied car dealers are with their search engine marketing.
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Here's another article I ran across today regarding Cars.com research and search engine marketing for car dealers. The point is reiterated that it's a complex undertaking. Read the article here.
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