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Thursday, June 15, 2006

Things to Consider When Developing Your Auto Dealer Website

I ran across an interesting article today that really hits home for car dealers developing a website. Many car dealers are concerned primarily with having the best site on the internet. Unfortunately (whether they realize it or not) they're putting ego and competition before selling cars. There are countless possibilities of what features to include on a dealership website, but remember your focus should be on the customers, not one-upping the dealer down the street. Customers like and dislike certain features, and the most important thing is that your site is useful and effective at promoting your inventory. Be sure to check out the article. A small difference in web design (or even the web design company for that matter) can make a huge difference in how successful your business is.

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