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Friday, May 12, 2006
Auto Dealer Websites
It is very important to have an easy to use website to allow your customers to research what they are interested in buying. Posting your inventory on the web does not have to be a chore. Batch uploading and other feeds are available to increase the efficiency of keeping your inventory online in real time. Once the inventory is online, it can be sent to other lead generation sources, such as Autotrader.com, cars.com, oldcartrader.com. No more duplicate entry of vehicles onto each site. For Instance, Higherturnover allows you to choose what third party sites you want to send your inventory to, and we will send your real time inventory to each site every night for you.
Once you have a website, and are updating your inventory it doesn't stop there. Your website needs to be included in all of your marketing materials. Both online and offline marketing is important. The more people visit your site, the better it will perform and the better search engine placement you will see. The goal is to have a really high search engine ranking so that your site will be shown on the first page of relevant search results of the big three search engines: Google, Yahoo and MSN. This is like free advertising and marketing. It takes work to get these high rankings, but this is what this blog is all about. To help the automobile dealers compete online.