I came across this article about pay-per-call through one of my RSS feeds. The article contains valuable information from a company that has been using pay-per-click for over a year now. It provides some good information about what information to add to your pay-per-click ad and some lessons learned.
I think that pay-per-click will become more and more popular among certain industries. Since a lot of businesses still require a phone conversation of some sort, it will be important to use this technique.
It looks like the minimum cost per click is $2 on some sites, it is important to make sure your ad qualifies the person before they call. Once the customer makes the call, it will cost you, no matter how long the call lasts.
Take a look at the article
Here is another article about pay-per-call advertising
Ingenio is one such place to setup your pay-per-call campaign on AOL.
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