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Wednesday, October 28, 2015

Traditional Marketing to Compliment Internet Marketing

We’ve been hearing it for years: online marketing continues to gain market share over traditional advertising media. For some people, this means shifting marketing activities from more traditional outlets (print, radio, TV) to online advertising. The operative word here is “shifting”. Someone who completely leaves traditional marketing for digital is putting all of their eggs into one basket so to speak, and while it has the potential to improve revenue, it also means they may not be getting the best return on investment. I’m a firm believer in efficiency - getting the most bang for the buck. How can you get car shoppers onto your website or using your other digital sales tools when some of those people aren’t “online regulars?” By using “old school” marketing to compliment your digital marketing.

Think about the last trade show, business conference, or networking event you’ve attended. Name three things you’ve (physically) taken away from that event. Chances are, you probably brought home a handful of business cards. Think about what those cards do. They provide you with a quick way to either contact the individual directly, or to check out their company, products, or services by visiting the website which is presumably on that card.

Higher Turnover has introduced business cards for salespeople because we believe that promoting your website offline can help drive traffic to your site which in return, helps with closing those leads.  Most car salespeople have business cards provided by their dealership, but those cards brand the dealership, not the rep. Just like a salesperson website is meant to extend the reach of the dealership by branding the rep, the business cards we provide accomplish the same thing and are meant to compliment the dealership-provided business cards.

We are in the age of the text message and many people don’t really like using the phone if they don’t absolutely have to, so what’s the next best thing?  Probably having your website address on a business card you give to a lead or previous client so it gets them in the habit of visiting a particular URL when they are looking at buying something.

For example, Craigslist.org is a popular site for looking for apartments and a lot of people get into the habit of just going to that site in particular to find what they are looking for. It becomes the "go-to" site for apartments. Given you have one of our car salesperson websites, we want you to get people in the habit of visiting your website when they want to look for a car to buy.

Having business cards also helps you brand yourself and can help bring back existing customers or leads.  It also makes you look professional and serious about what you do.  So having a business card serves two purposes; one being it can drive traffic to your website and the other being it can help retract previous people who have been in contact with you in the past. Business cards are an inexpensive investment in yourself as a sales rep, and Higher Turnover offers to provide them for each client.

When you sign up with Higher Turnover for one of our salesperson products, we aren’t in the business of providing salesperson websites. We’re in the business of providing the education and tools for your complete self-promotion strategy.

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