We’ve been hearing it for years: online marketing continues to gain market share over traditional advertising media. For some people, this means shifting marketing activities from more traditional outlets (print, radio, TV) to online advertising. The operative word here is “shifting”. Someone who completely leaves traditional marketing for digital is putting all of their eggs into one basket so to speak, and while it has the potential to improve revenue, it also means they may not be getting the best return on investment. I’m a firm believer in efficiency - getting the most bang for the buck. How can you get car shoppers onto your website or using your other digital sales tools when some of those people aren’t “online regulars?” By using “old school” marketing to compliment your digital marketing.
Think about the last trade show, business conference, or
networking event you’ve attended. Name three things you’ve (physically) taken
away from that event. Chances are, you probably brought home a handful of
business cards. Think about what those cards do. They provide you with a quick
way to either contact the individual directly, or to check out their company,
products, or services by visiting the website which is presumably on that card.
Higher Turnover has introduced business cards for
salespeople because we believe that promoting your website offline can help
drive traffic to your site which in return, helps with closing those leads. Most car
salespeople have business cards provided by their dealership, but those cards brand
the dealership, not the rep. Just like a salesperson website is meant to extend
the reach of the dealership by branding the rep, the business cards we provide
accomplish the same thing and are meant to compliment the dealership-provided
business cards.
We are in the age of the text message and many people don’t
really like using the phone if they don’t absolutely have to, so what’s the
next best thing? Probably having your
website address on a business card you give to a lead or previous client so it
gets them in the habit of visiting a particular URL when they are looking at
buying something.
For example, Craigslist.org is a popular site for looking
for apartments and a lot of people get into the habit of just going to that
site in particular to find what they are looking for. It becomes the "go-to" site for apartments. Given you have one of our car salesperson
websites, we want you to get people in the habit of visiting your website when
they want to look for a car to buy.
Having business cards also helps you brand yourself and can
help bring back existing customers or leads.
It also makes you look professional and serious about what you do. So having a business card serves two
purposes; one being it can drive traffic to your website and the other being it
can help retract previous people who have been in contact with you in the past.
Business cards are an inexpensive investment in yourself as a sales rep, and
Higher Turnover offers to provide them for each client.
When you sign up with Higher Turnover for one of our
salesperson products, we aren’t in the business of providing salesperson
websites. We’re in the business of providing the education and tools for your
complete self-promotion strategy.
