tag:blogger.com,1999:blog-279865602024-03-13T06:48:20.236-04:00Online Auto DealersProviding information for the online automobile dealer and car salespeople in today's ever changing world. Marketing, web design, and several other topics to help car dealers and salespeople increase sales/profits.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.comBlogger89125tag:blogger.com,1999:blog-27986560.post-64982419161922056792019-07-30T13:44:00.000-04:002019-08-06T13:45:40.620-04:00JTZ Enterprise, LLC Acquired Higher Turnover<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqq-6cbuQb_n7oUunW4B2ERFTO354JmOLoypJXc_IQD5mqf0EgSe2k1ercrAMGByM-fXy21K5h5M7oMwdSXOPUVwJF-5pqRX5suJMQqiLT3PygnXxfphM5V6DN1legPFOy6t_98A/s1600/JTZbanner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="653" data-original-width="1432" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqq-6cbuQb_n7oUunW4B2ERFTO354JmOLoypJXc_IQD5mqf0EgSe2k1ercrAMGByM-fXy21K5h5M7oMwdSXOPUVwJF-5pqRX5suJMQqiLT3PygnXxfphM5V6DN1legPFOy6t_98A/s320/JTZbanner.jpg" width="320" /></a></div>
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman","serif";}
</style>
<![endif]-->
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: #ffffff; font-family: "Times New Roman","serif"; font-size: 18.0pt;">JTZ
Enterprise, LLC</span></b><b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt;">
entered into a definitive agreement to acquire Higher Turnover, LLC</span></b><b><span style="font-family: "Times New Roman","serif";"></span></b></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt;">
<span style="font-family: "Times New Roman","serif";"><br />
<a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise, LLC</span></b></a>, a leading
Website and Internet Marketing Solutions Provider for businesses of all types
and recognized expert in the automotive industry for its services to dealers,
classified ad magazines and service contract providers acquired Higher
Turnover, LLC July 29, 2019. Higher Turnover, LLC has a fifteen year track
record of serving automotive car dealers and sales persons with affordable
online advertising solutions.<br />
<br />
"The combination of these two companies makes sense because they both
serve the same market, and at the same time, both companies have built a solid
reputation throughout the industry. Both companies hold a high standard on
customer service and satisfaction and that will continue," says, <a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise, LLC</span></b></a> owner, John Summer.
"The combination of the two companies will allow us to offer Higher
Turnover, LLC clients more services than previously available to them without
any interruption or hassle while at the same time allow us to focus on
providing the most innovative services and new features to all our
clients."<br />
<br />
<a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise</span></b></a> was founded in May
1995 with a focus on the Automotive Industry, in general, while at the same
time serving the needs of businesses of all types. From large non-profit
organizations, to a conglomerate of Antique Dealers, from Agricultural dealers
to coffee shops and restaurants, from professional corporations to small
"mom and pop" stores, from Classified Magazines to Warranty
Companies, <a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise, LLC</span></b></a> serves
all business' Website and Internet Marketing needs. <b><span style="color: #ffffff;">JTZ
Enterprise, LLC</span></b> is one of only three providers of Virginia's
mandated Recertification Course for Independent Automobile Dealers at <a href="http://www.recertifymydealership.com/">www.RecertifyMyDealership.com</a>.
<a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise, LLC</span></b> </a>provides data
services of all types including Lead and Inventory management, OFAC Checks and
Automated Craigslist Postings as well as additional exposure to clients'
inventory at <a href="http://www.shopautosonline.com/">www.ShopAutosOnline.com</a>.
<span style="color: #002060;"></span></span></div>
<a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff; font-family: "Times New Roman","serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">JTZ
Enterprise, LLC</span></b></a><span style="font-family: "Times New Roman","serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><a href="https://www.jtzenterprise.com/" target="_blank"> </a>will fulfill the
commitments made to all Higher Turnover clients while at the same time provide
them access to many other new features and services such as SMS and Call
Tracking, Automated Craigslist Postings, Buy Now Feature, and so much more.
Likewise, existing </span><span style="font-family: "Times New Roman","serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><a href="https://www.jtzenterprise.com/" target="_blank"><span style="font-family: "Times New Roman","serif";"></span></a><a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise, LLC </span></b></a></span>clients will continue to receive the high level of service they have come to
expect and there will be new features available soon.<br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><a href="https://www.jtzenterprise.com/" target="_blank"><span style="font-family: "Times New Roman","serif";"></span></a><a href="https://www.jtzenterprise.com/" target="_blank"><b><span style="color: #ffffff;">JTZ Enterprise, LLC</span></b></a></span> thanks all
clients, new and old, for the dedication they have shown for almost 25 years!
Without you, this tremendous opportunity would not be possible. We have always
maintained a high standard in our dedication to customer satisfaction. We
consistently strive for innovation and look forward to helping you and your
business with your Website and Internet Marketing needs well into the future!Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-60963729037940381372017-10-12T10:37:00.004-04:002017-10-12T10:38:31.171-04:00Are your vehicle pages optimized for your customers?I ran across a Ford dealer's website today and upon checking out their inventory, this is what I found for each vehicle on their inventory list page:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyWaS-ZfKSDaA0KdQl7o5d-hSDN__ckgSsnNQxi6UcBOzDLo2yYwfhzOVhMxtFfMTZRGVn83nKR3kb_VGHRlpjJ241EtcR6C17968msxFq0A5YkI6hMOR07x1oFriSvFK9Vg7ClQ/s1600/VDP-example.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="617" data-original-width="724" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyWaS-ZfKSDaA0KdQl7o5d-hSDN__ckgSsnNQxi6UcBOzDLo2yYwfhzOVhMxtFfMTZRGVn83nKR3kb_VGHRlpjJ241EtcR6C17968msxFq0A5YkI6hMOR07x1oFriSvFK9Vg7ClQ/s320/VDP-example.jpg" width="320" /></a></div>
<br />
I get it that dealers want customers to feel like they're getting discounts, but this listing (and others on the dealer's website) has 13 dollar amounts listed. THIRTEEN! Five of those are simply labeled "Ford Qualified Offer" with no distinction between them.<br />
<br />
This happens to be a Ford Direct website, mandated by the OEM, and yet another reason why the manufacturers should stick to building cars and not websites. If nothing else, all the variation in pricing labels, undefined discounts, and sheer number of prices are overwhelming to the car shopper.<br />
<br />
How does YOUR <a href="http://www.higherturnover.com/" target="_blank">dealer website provider</a> handle this?Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-36039945163500709922017-09-05T12:08:00.001-04:002017-09-05T12:08:26.417-04:00Car Salesman Personal Websites, There's a Company for That<b>Personal websites for individual car salespeople</b> isn't a new concept. Higher Turnover Websites has specialized in automotive websites since 2005, and has really perfected the tools to help clients generate more leads. While most in the industry are familiar with Higher Turnover for dealer websites, they have also focused the past several years on websites for individual salesmen. Born out of this more recent focus on salespeople is Car Salesman Websites, a subsidiary of Higher Turnover.<br />
<div>
<br /></div>
<div>
Car Salesman Websites offers an ever-expanding suite of products to help auto salespeople with self-promotion and marketing. Obvious tools like personal websites for <b>personal branding</b>, but also the tools necessary for success such as social media integration, vehicle inventory distribution, personal reviews, and more.</div>
<div>
<br /></div>
<div>
If you haven't already, be sure to check out <a href="http://www.carsalesmanwebsites.com/" target="_blank">www.CarSalesmanWebsites.com</a> and get in touch. One call can change your life, and they should be your first call if you're interested in being the most successful sales rep you can be.</div>
Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-14999142912121492622017-04-14T13:03:00.000-04:002017-04-14T13:09:36.364-04:00Visit Duration, Page Views, and Bounce Rates in Analytics<span style="font-size: 11pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Many
clients have never had a need to learn website statistics such as those
provided by <i>Google Analytics</i>, and
they can be confusing at first (or second, or third) glance. This post (sorry it's a bit lengthy) is
intended to help you understand some of the most important metrics, with
examples using real-world data as seen in the table below.</span></span><br />
<span style="font-size: 11pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzd5YfSN3tJPl_CdQbhCLg2Z_aIDVaDocg6UyynULo0WW9gqnOLUo4jk-E1u7TNwSOa7BHTdcHhqiOy0NxgVECSoN5V5fjcuOyhgTZRBI4ZcZbiY7_gHPW7CWKngiL7WbioRtT4A/s1600/Analytics-Bounce-Rate-Small.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzd5YfSN3tJPl_CdQbhCLg2Z_aIDVaDocg6UyynULo0WW9gqnOLUo4jk-E1u7TNwSOa7BHTdcHhqiOy0NxgVECSoN5V5fjcuOyhgTZRBI4ZcZbiY7_gHPW7CWKngiL7WbioRtT4A/s400/Analytics-Bounce-Rate-Small.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: right;"><b>Source: </b><i>www.similarweb.com, April 13, 2017</i></td></tr>
</tbody></table>
<div style="text-align: center;">
<span style="font-size: 11pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<b><span style="color: #466289; font-size: 18.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Definitions</span></span></b><br />
<div class="MsoNormal">
<b><span style="color: #466289; font-size: 18.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><u>Visits</u></b> - All of the data in the table above is averaged based
upon visits. A visit is simply a session where a visitor is on your website and
the two terms are often used interchangeably, whether the visitor only goes to
one page or visits 100 pages. If someone goes to your website, visits five
pages, leaves, then comes back an hour later, that is considered two visits, or
sessions (even though it’s one visitor).<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><u>Average Visit Duration</u></b> - The average visit duration is
exactly what it sounds like; an average of how long each visitor stays on a
particular website per visit, from the time they get to your site until the
time they leave your site. Leaving your site can be through a number of ways
including “leaving” by closing their browser, clicking the “back” button after
first arriving on your site, or clicking on a link that takes them to a
different site somewhere else on the internet.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><u>Pages / Visit</u></b> - Every page a website visitor visits is counted
as a “Page View”. The “Pages / Visit” column is an average of how many Page
Views the average visitor views, and since some people visit a site once while
others are repeat visitors, the Pages per Visit metric is based on the pages
per visit per session. If someone visits your website, visits five pages,
leaves, then comes back the next day and visits five more pages (even if
they’re the same pages), that would result in 10 Page Views but an average of 5
pages/visit.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><u>Bounce Rate</u></b> - The Bounce Rate is the percentage of visitors
who leave a website after viewing only one page. Let’s say, for example,
someone wants to buy a red sofa and they’re very particular that it must be
red. Let’s say that person goes online and searches for “<b><span style="color: red;">red</span></b> furniture”. If from the search
results they click on a link that takes them to a furniture company’s website
that only sells<b><span style="color: #0070c0;">
blue</span></b> furniture, they would likely click the “back” button on their
browser because they knew immediately they weren’t going to find a red sofa on
the blue furniture company’s website. That visitor is said to have “bounced”
because they only visited the page they landed on and didn’t go to any other
pages on that site. Higher Bounce Rates aren’t always a bad thing, as we’ll see
below.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="color: #466289; font-size: 18.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Making Sense of the Numbers<o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<b><span style="color: #466289; font-size: 18.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">You’ll notice in the table above
that several values are circled in red and numbered <span style="color: red;">(1)</span>
through <span style="color: red;">(8)</span>. This is how each will be referenced
throughout this section for easier reference. It’s also important to keep in
mind that the sites listed above are extremely popular websites and the metrics
you see are not what you should expect from your own site. Google for example
has over 2 trillion searches per year. Facebook has over 1 billion active
monthly users. Don’t try to take the numbers from the table above out of
context because your website is NOT Google, Facebook, or any of the other sites
you see here. The purpose of this is simply to show where some differences in
metrics come from.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<b><span style="color: #466289; font-size: 16.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The Myths,
De-Mystified<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="margin-left: .1in;">
<b><span style="color: #466289; font-size: 16.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Most people who don’t fully
understand statistics, how website statistics are measured, or consider human
behavior in a “big picture” context often make certain assumptions that aren’t always
true. For example, a longer Visit Duration isn’t always a good thing. Consider
some of the following when examining statistics for your own website:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Average Visit Duration</b> is one metric that most people assume the
longer the duration, the better. While this is often true, there are many
scenarios where it’s not the case. Take a look at items <span style="color: red;">(1)</span>, <span style="color: red;">(3)</span>, and <span style="color: red;">(5)</span> and the websites each one corresponds with. Now
think about how people typically use each of those sites. Facebook is known as
a site which people tend to visit out of habit or when bored. They tend to
scroll through their timeline, click on a few friend’s pages, make some
comments, share an article or two, and leave. An average of around 16 minutes <span style="color: red;">(1)</span> probably seems within the normal range to most
people. Youtube is where people go to watch videos and listen to music, so
naturally the average visit duration is going to be substantial...over 24
minutes in this case <span style="color: red;">(3)</span>. Compare that to
Wikipedia at just over 4 minutes per visit <span style="color: red;">(5)</span>
and Youtube has more than five times the duration of Wikipedia, so why is that?
Again, this goes back to <i>behavior</i>.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">People visiting Wikipedia are
generally researching some topic they want to know something about. Let’s say
you want to know the population of China. A quick search yields a Wikipedia
page at the top of the results, and people know that’s a site they can go to in
order to find out what they’re looking for, so they click on it. The information
is easy to find on Wikipedia, the visitor gets everything they need quickly,
and leave if that’s all they wanted to know.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The thing to note here is that
Average Visit Duration can be low because most people simply don’t like your
website, or it can be low because your site is structured so well that visitors
are able to find the information they need very quickly (e.g. if they’re just
looking for your phone number or address). In the latter case, a lower Average
Visit Duration is better. Conversely, a high Average Visit Duration may
indicate that people really like your site content and spend time reading it,
or that they can’t find what they’re looking for. A visitor to one car dealer
website may have to click on every vehicle to see the mileage, whereas another
car dealer website may have a filter to display only vehicles with less than
50k miles. The second site in this example would yield a shorter Average Visit
Duration, but it’s actually a good thing for the visitor in this case.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Pages per Visit</b> can be looked at in a similar fashion. Wikipedia
has an average of only around 3 pages per visit in our table above <span style="color: red;">(6)</span> while Facebook has an average of over five times
that amount at 15 pages per visit <span style="color: red;">(2)</span>. Most
people assume that more pages per visit is better, and often it is, but it’s
not always the case. Let’s go back to how the average person uses Facebook
versus Wikipedia. Facebook is a site which people tend to browse through,
clicking on multiple pages per visit. Wikipedia, as mentioned in the example
earlier, is typically the end point for someone who is searching for very
specific information. Once they get the info they were looking for, they don’t
typically browse through additional topics unless they’re related to the
original topic. This would explain the gap in pages per visit between those two
sites. Again, these numbers need to be taken within the context of user
behavior on a macro level, like the difference you would expect in how many
pages someone viewed while browsing through an old family photo album versus
how many they viewed while browsing through the dictionary. They’re both
technically books, but used very differently.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Bounce Rate</b>, like the other two metrics being discussed, is also a
number that can be better if it’s higher or better if it’s lower, therefore
site usage is important to keep in mind. In the example of Live.com the bounce
rate is extremely low at 13% <span style="color: red;">(8)</span>. When you
consider that people going to Live.com are going there for the very specific
purpose of logging in to their Microsoft account, it makes sense that almost
everyone going there does go to at least one more page before leaving.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Similarly, many sites linking to
Youtube do so in such a way that the visitor knows ahead of time they’re going
to end up visiting Youtube by clicking on the link, and as you’ve probably
seen, Youtube has an entire column to the right of their videos which shows
related videos, encouraging and making it very easy for visitors to go to at
least one more page/video before leaving the site. This sort of site structure
helps to lower the bounce rate to just 19% for Youtube <span style="color: red;">(4)</span>.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The bounce rate for Wikipedia is
incredibly high with almost half of the visitors leaving after viewing just one
page <span style="color: red;">(7)</span> and as with everything else, this is a
direct result of usage patterns. Let’s go back to how most people use Wikipedia
(searching for a specific topic and clicking on the Wikipedia result in the
search engine). Since they’re often searching for something so specific, they
land on the Wikipedia page for that topic, get the info they need, then leave
the site. If you’re looking for the population of China and find it on
Wikipedia as in our example, you’re pretty unlikely to get sidetracked and
visit other pages on the Wikipedia site. You’re almost 50% likely, as the
bounce rate suggests, to leave after finding the info you sought.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">With the car dealer website
example, consider that many visitors will arrive on your site after seeing one
of your vehicles on a 3<sup>rd</sup> party classified site. Think of how many visitors
are likely to click on a vehicle, let’s say on Craigslist, get taken to your
site, either looking for or seeing something about that car they didn’t see
before (e.g. if you don’t have a price on Craigslist they may click to see if
you have one on your website). It’s typical behavior for that person to hit the
“back” button on their browser and get back to looking at the other vehicles on
that classified site, especially if they’re looking for something very specific
that your vehicle doesn’t have. Of course you want every single visitor to buy
a car but that’s not reality. This isn’t necessarily a bad thing when bounce
rates are “high” (whatever you want to consider high). It could simply mean
that visitors are finding the info they want quickly, without having to jump
through a bunch of digital hoops (links) to find it.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .1in;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<b><span style="color: #466289; font-size: 18.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Summary<o:p></o:p></span></span></b></div>
<div class="MsoNormal">
<b><span style="color: #466289; font-size: 18.0pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></b></div>
<span style="font-size: 11pt; line-height: 107%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
<span style="font-size: 11pt; line-height: 107%;">In summary, analyzing website statistics isn’t
really a black and white issue. There are several factors that go into making
sense of the numbers, everything from the website design itself and who your
target market is, to how and where you’re marketing your website. While many
think every website should have a high visit duration and number of pages per
visit with a low bounce rate, it’s not always the case. Sometimes, but not
always. Every website is unique and will have its own statistics, so knowing
what to make of those statistics is the key to understanding your own metrics.</span></span></span>Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-49666491550087125422016-07-25T20:38:00.000-04:002016-07-28T15:58:11.790-04:00Focused Marketing for Empowering Car Salespeople<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLFGLttglOEQpkJuZd3u5glR75EmV1f3fBx7P8kmYhID1fp9hZNo3a_UI8746TSRtq3IMioRx37ABnPkqBlXT4scsrWZmnkees3xLpkld7poCwakiyRtQIvBJhAB_dHdzrEYWn/s1600/leadership+and+empowerment.jpg" imageanchor="1" style="clear: right; display: inline !important; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLFGLttglOEQpkJuZd3u5glR75EmV1f3fBx7P8kmYhID1fp9hZNo3a_UI8746TSRtq3IMioRx37ABnPkqBlXT4scsrWZmnkees3xLpkld7poCwakiyRtQIvBJhAB_dHdzrEYWn/s400/leadership+and+empowerment.jpg" /></a><br />
What would happen to the car sales industry if it changed it's focus to begin marketing with the sales representatives, rather than the dealership? According to Auto Alliance, in 2015 there were 1.65 million Americans working at car dealerships. Just think of the the untapped resource of marketing individual salespeople as well as the dealerships.<br />
<div>
<br />
<div>
The majority of time customers spend during the car buying process is with their salesperson, and 71% of customers say they bought their vehicle because they liked, trusted and respected their salesperson, according to Jeff Kershner of Dealer Refresh. Now imagine fostering those relationships before the customers even walk on the lot. </div>
<div>
<br /></div>
<div>
<a href="https://www.blogger.com/blogger.g?blogID=27986560" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>With a personal website, regular blogging, emailing, and social media integration a salesperson can do just that. It is a win for the dealership too, as all leads and sales through their reps ultimately come to them. Failure to encourage and help their salespeople to do so means the dealer is not maximizing their advertising dollars. Remember, buying a car is one of the most expensive and personal purchases that people make, so focusing on building a rapport between a customer and their salesperson is really a no-brainer. Why do you think most dealers don't embrace this potential?<br />
<div>
<br /></div>
<div>
<br /></div>
</div>
</div>
Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-27986560.post-20790868252036798442016-02-23T16:54:00.004-05:002016-02-23T16:55:25.999-05:00Call-to-Action Recommendations for Automotive WebsitesIt's no secret that mobile device manufacturers are in a highly competitive market. So many options, and most people only pick one device every couple of years. I don't pay that much attention to the latest phone coming out, unless I'm actually in-market for a new one. When I am in the market, I spend some time researching what's available at that time (or within the months that follow) to see if it makes sense to wait. More on this in a minute.<br />
<br />
As someone with a degree in psychology and who is, shall we say, heavily involved in marketing, I don't see advertisements like most people do. The average person listens to what the advertiser says; I pay more attention to how they say it. Sales is a process of skillfully guiding a prospect down the path you want them to go. If you've ever been in sales, you've likely heard the saying that the #1 thing that kills a sale is that the salesperson never actually asked for the sale.<br />
<br />
From the standpoint of a website, a call-to-action is essentially "asking for the sale". It may not be an actual purchase, but let's look at a <b>car salesman's website</b> as an example. Let's say you're car shopping and end up on an auto salesperson's personal website. You learn a bit about the sales rep, how they grew up in the area, have 3 kids, and whatever else they present through their <b>personal branding</b>. Once you become comfortable with that salesperson and decide to enlist their services, what do you do next? Most people will say "head to the dealership", but that's only because you're reading this and imagining a page with a bunch of words on it, describing who the rep is. Imagine if the biography of the salesperson you just read also has a form on that page to schedule your personal appointment with them, or even a "click-to-call" button. Such a "call-to-action" is a logical "next step" for the website visitor, and helps to guide them where you want them to go. A call-to-action is essential.<br />
<br />
In this case, the sales rep wants to collect that person's info. Doing so enables them to, at a minimum, follow up by email, phone, etc. If they can show their manager at the dealership that they had been working the lead when the prospect arrives at the dealership, that sale goes to them. If the prospect had simply learned about the sales rep then drove to the dealership, the prospect will most likely end up with another rep because they probably (1) forgot the sales rep's name, (2) forgot to ask for them, or (3) was simply approached by the hungriest rep at the store.<br />
<br />
So what does all this have to do with mobile phones? I'll bring it home for you. I was recently on Twitter and noticed a pay-per-click ad from LG, promoting their new G5 smartphone. I'm not in the market for a new phone, but curious, I clicked on it and then the link they posted for info about the phone. It brought me to a decent <a href="http://www.lg.com/us/mobile-phones/g5" rel="nofollow" target="_blank">micro-site for the G5 phone</a>, complete with great photos and features. And that's it. No way to request more info, no way to pre-order one, and no way to even follow LG on social media for that matter. So I'm supposed to think of LG when I'm in the market for a new phone 3 months from now. With everything else going on in my head. And all the other ads I'll see between now and then. A simple form to submit an email for a reminder when it's available, or better yet, a form to pre-order the G5 would likely result in more sales. Even if it only generated one extra sale, the 10 minutes it would have taken to add that form to the site would have been worth it.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIICzRSkat_ihq10pXDXu0nj2VWFmJiTqfIC3ldUNQX_shgjmO9nmEqbconQv9EvGDJs301vb8FRmtfrEW7eVcOHtz9JI1KZd_nVGhid2zyulTaQxNFlYIx0nl7Nr8GerOO1vgNA/s1600/lg.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIICzRSkat_ihq10pXDXu0nj2VWFmJiTqfIC3ldUNQX_shgjmO9nmEqbconQv9EvGDJs301vb8FRmtfrEW7eVcOHtz9JI1KZd_nVGhid2zyulTaQxNFlYIx0nl7Nr8GerOO1vgNA/s320/lg.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">LG G5 Marketing Micro Site</td></tr>
</tbody></table>
<br />Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-28627420143545943312016-01-06T10:01:00.001-05:002016-01-06T10:01:47.063-05:00Personal Branding for Car Salespeople, It's PERSONAL!It's the new year, and many people use this time of year to set personal goals including the classic "I'm going to join a gym and lose that weight I've been meaning to lose." Last year one of my family members paid $750 for a half-price gym membership with good intentions and only used it twice. Those were some pricy workouts! Seems crazy, right? Is it the gym's fault that their client didn't gain VALUE? Of course not. In fact, they contacted my family member and encouraged them to use the membership they had paid for. My family member knew he wanted to lose weight but apparently wasn't willing to put in the work. At the end of the year he was disappointed and exactly where he started a year ago.<br />
<br />
So what does this have to do with a <b>car salesman</b> or <b>personal branding</b>? A lot, actually. At least based on what I see almost daily. I got a call from an automotive salesperson client this morning who has been using our services for only about 6 months. He has a great website, he's motivated to sell cars, and he takes all his own photos to manually upload vehicles to his site for his customers. So what's the problem, you ask? Simple: his personal branding website is "just another website."<br />
<br />
It's great that his site contains vehicle inventory to show his clients, an online credit app to get the financing started at the dealership he works for, directions to his store, contact forms, etc. While evaluating his site this morning I noticed a very important piece missing, content. You would think that over the course of six months he would at least put a sentence or two on his "about me" page but to my dismay, it's still completely blank. For a site that's intended to help a salesman with personal branding, there's not much personal about it. Just like the gym example above, <i>just having a personal website is one thing; it's another thing to use it</i>.<br />
<br />
Unfortunately this is quite common with our clients. We try to beat it into their heads that the site is all about YOU and people want to get to know YOU before they hand over large sums of money for a vehicle purchase. Being able to view the inventory is great but without any personal touch, the site is just another dealership-style site that provides the same info to the shopper they can find elsewhere. As a salesman you don't want to compete with the dealership site because that's a battle you'll never win. It should compliment the dealer's site. In other words, there's no real value that sets it apart from the dealership site itself.<br />
<br />
We'll keep badgering our clients to write a few sentences about themselves, and we'll keep seeing heightened success by those who take the 5 minutes to do so. Remember, <b>personal branding is personal</b>!<br />
<br />
<br />Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-64603818838709504872015-11-09T12:01:00.002-05:002016-01-06T10:02:41.984-05:00Car Salespeople Should Take Accountability for their Social Media MarketingWe speak with thousands of car salesmen each month. Naturally, our prospects and clients come from all walks of life and enjoy various levels of success. We provide the same tools to each client, so why would one be more successful than another? Usually it boils down to how the rep handles self-promotion, and a large part of that is through social media sites like Facebook, Twitter, Instagram, etc.<br />
<br />
Sometimes we see "red flags" when prospects want to sign up for our services, and one such red flag as an example is when we're asked if we manage a client's Facebook page. Could we do this for clients? Sure. There are companies that offer services specifically for this purpose. The problem is that social media is supposed to be exactly that, SOCIAL. If someone is relying on a 3rd party company to promote them on social media, the company is essentially pretending to be the rep. If someone isn't going to bother managing their own Facebook page for example, why would they hold themselves accountable for any other self-promotion? This has the ingredients for failure.<br />
<br />
Sales reps can be busy, I get it. I have a hard time myself keeping up with our company social media profiles, this blog, and any other PR that I'm responsible for. An important thing to remember is that nobody knows you better than yourself. Trusting outsiders to "be you online" for the sake of convenience isn't a marketing strategy, it's a lazy way out. Think about it: if someone else is managing your fan page on your behalf, how often do you actually login on your own and interact with fans? If you're not engaging fans, what exactly is your hope that social media will accomplish for you, other than being able to say you have a fan page?Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-14649626915451735362015-11-06T13:30:00.001-05:002016-01-06T10:03:05.000-05:00Proper use of Social Media for Car SalesmenAs time goes on, more and more car salesmen are <b>utilizing social media to generate extra leads</b> which they ordinarily wouldn't get from the dealer's marketing efforts. When used properly, it can be tremendously effective. We sometimes have salespeople sign up for personal websites who naturally want it connected with their social media profiles. After viewing a forum post on <a href="http://forum.dealerrefresh.com/threads/sales-reps-their-personal-fb.4473/" target="_blank">DealerRefresh</a> recently, I decided that one aspect of social media use by sales reps is important enough to mention here: using a personal page vs. a professional page.<br />
<br />
There are actually many advantages of using a professional "fan page", but one of the biggest reasons I've seen is that most reps probably shouldn't mix their personal lives with business when it comes to what they publicly display. As an extreme example, we've actually had a salesperson sign up for services with us and link his salesman website to his personal Facebook page. The first time I visited his page to ensure his link was set up properly, I was surprised to see photos of strippers and other scantily-clad women. I may appreciate a woman's body, but if I'm shopping for a car and am considering one particular sales rep, that would be a turn-off, and I'd say more so for any female car shoppers that may visit his page. Perhaps this cartoon sums it up better:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdvBY2YA-QBbWq4mWJZKgh6FV2emOe-Rva59zMmJ4fEkVr4wve79ewl_0e8eumKVos4-PCbd9BnMbYwugEUkPkJ36I9r6CPDFIG4HJrHHQGt75u6vlbkycn8it6REE0ZiCUD8UGw/s1600/personal-vs-professional-profiles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdvBY2YA-QBbWq4mWJZKgh6FV2emOe-Rva59zMmJ4fEkVr4wve79ewl_0e8eumKVos4-PCbd9BnMbYwugEUkPkJ36I9r6CPDFIG4HJrHHQGt75u6vlbkycn8it6REE0ZiCUD8UGw/s320/personal-vs-professional-profiles.jpg" width="320" /></a></div>
Rule of thumb: if you're using social media to generate more leads, use it as if you expect your grandmother to follow your page. Keep the unfiltered version of yourself for close friends to avoid alienating people that want to give you thousands of dollars for a new car.<br />
<br />Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-15414437531348091582015-10-28T11:10:00.001-04:002016-01-06T10:04:36.921-05:00Traditional Marketing to Compliment Internet Marketing<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><br />
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->We’ve been hearing it for years: online marketing continues
to gain market share over traditional advertising media. For some people, this
means shifting marketing activities from more traditional outlets (print,
radio, TV) to online advertising. The operative word here is “shifting”.
Someone who completely leaves traditional marketing for digital is putting all
of their eggs into one basket so to speak, and while it has the potential to
improve revenue, it also means they may not be getting the <i>best</i> return on
investment. I’m a firm believer in efficiency - getting the most bang for the
buck. How can you get car shoppers onto your website or using your other
digital sales tools when some of those people aren’t “online regulars?” By
using “old school” marketing to compliment your digital marketing.
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Think about the last trade show, business conference, or
networking event you’ve attended. Name three things you’ve (physically) taken
away from that event. Chances are, you probably brought home a handful of
business cards. Think about what those cards do. They provide you with a quick
way to either contact the individual directly, or to check out their company,
products, or services by visiting the website which is presumably on that card.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Higher Turnover has introduced business cards for
salespeople because we believe that promoting your website offline can help
drive traffic to your site which in return, helps with closing those leads.<span style="mso-spacerun: yes;"> </span>Most car
salespeople have business cards provided by their dealership, but those cards brand
the dealership, not the rep. Just like a salesperson website is meant to extend
the reach of the dealership by branding the rep, the business cards we provide
accomplish the same thing and are meant to compliment the dealership-provided
business cards.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We are in the age of the text message and many people don’t
really like using the phone if they don’t absolutely have to, so what’s the
next best thing?<span style="mso-spacerun: yes;"> </span>Probably having your
website address on a business card you give to a lead or previous client so it
gets them in the habit of visiting a particular URL when they are looking at
buying something.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For example, Craigslist.org is a popular site for looking
for apartments and a lot of people get into the habit of just going to that
site in particular to find what they are looking for.<span style="mso-spacerun: yes;"> It becomes the "go-to" site for apartments. </span>Given you have one of our car salesperson
websites, we want you to get people in the habit of visiting your website when
they want to look for a car to buy. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Having business cards also helps you brand yourself and can
help bring back existing customers or leads.<span style="mso-spacerun: yes;">
</span>It also makes you look professional and serious about what you do.<span style="mso-spacerun: yes;"> </span>So having a business card serves two
purposes; one being it can drive traffic to your website and the other being it
can help retract previous people who have been in contact with you in the past.
Business cards are an inexpensive investment in yourself as a sales rep, and
Higher Turnover offers to provide them for each client.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When you sign up with Higher Turnover for one of our
salesperson products, we aren’t in the business of providing salesperson
websites. We’re in the business of providing the education and tools for your
complete self-promotion strategy.</div>
Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-70090761960822507732015-02-06T14:17:00.001-05:002015-02-06T14:17:04.753-05:00An Open Letter to Fellow Vendors in Support of Creating Industry StandardsAs anyone else in the technology sector of the automotive industry can attest, every vendor has their own system and wants things their way. Just look at inventory data feeds for example. Our company, Higher Turnover, LLC, maintains approximately 100 inventory feeds between data imports and data exports. Most companies like ours have a dedicated team with the sole purpose of creating and maintaining these feeds. This is necessary in today's world because again, every company wants something different. Out of 100 inventory feeds that our company manages, probably about 99 of them are unique. The system most vendors use is archaic from a technology standpoint; ASCII text files sent from one vendor to another which are then parsed based on how the fields in the data file are mapped to that particular vendor's own structure. Some files may be comma-delimited, others may be pipe-delimited, tab-delimited, XML, and anything in between.<br />
<br />
As vendors, we should seriously consider creating a standard format that satisfies the needs of all. This would greatly reduce the amount of time and effort we spend making sure each feed is consistent, and at the same time enable quicker deployment of new feeds which are popping up every day as new classified sites are launched that our clients want their vehicles on.<br />
<br />
There's really no reason NOT to have an industry standard format that simply contains ALL available fields that we as vendors may need. If one vendor doesn't have a particular field available in their database (let's say "Down Payment" for example), that field could simply be omitted as an optional field or left blank. There would be a minimum amount of required data such as VIN, year, make, model, trim, etc. and a large amount of optional fields.<br />
<br />
An industry standard was created years ago for web leads (ADF-XML) and has certainly simplified things on that front, but vehicle data files remain as an assortment of varying file specs.<br />
<br />
I know I'm not the first person to suggest this, but little discussion has ever come out of any suggestions in the past, so I hope to change that.<br />
<br />
On a side note, another beneficial tool would be to have a database of known customers who have either committed fraud (i.e. signing up for services when they are a non-dealer and found to be operating a scam) or who have become delinquent in their payments before moving on to the next vendor and doing the same to them. Not a "blacklist" per se, but more of a low-level background check based on info supplied by previous vendors. Something to let each other know "hey, this dealership used services for 3 months then disputed their credit card transaction for payments". The info would be available to vendors as more of an "FYI", and the vendor can choose to do with that information as they wish.<br />
<br />
If any of our fellow vendors want to participate in creating industry standards for data feeds and/or a "red flag" list, please feel free to contact Jake at Higher Turnover, LLC through our website, www.higherturnover.com.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com2tag:blogger.com,1999:blog-27986560.post-57599901455778076742015-01-15T14:05:00.000-05:002015-01-15T14:51:53.463-05:00F&R Auto Sales in Westport, MA and the Lessons of Reputation ManagementThe news about F & R Auto Sales in Westport, Massachusetts is still pretty fresh, but I suspect the backlash over their highly-publicized treatment of a local <a href="http://www.boston.com/news/local/massachusetts/2015/01/14/westport-car-dealership-messes-with-pizza-delivery-guy-feels-internet-wrath/zXO7rV6jreriD63xG0bj5L/story.html" target="_blank">pizza delivery driver Jarrid Tansey</a> will sink the business in the coming weeks/months.<br />
<br />
In case you haven't hear the news yet, several employees at the car dealership appeared on security camera video belittling and harassing the driver over, wait for it...a $7 tip. Apparently the staff tipped Tansey approximately $7 on an order just over $42. They called Palace Pizza afterward and indicated they wanted their change. Upon returning to the dealership, Tansey returned the $7 as they requested, but the story didn't finish with him taking the high road. The dealership staff verbally harassed him, wanting to call the pizza shop to get him fired, and at one point a staff member can even be heard saying she would "put my foot in your ass".<br />
<br />
In a moment of bad judgment, someone from the dealership thought the exchange was funny enough to upload to YouTube. That decision, along with the other decisions (calling the driver to return the tip money and harassing him when he returned) are not exactly inconsequential. Not only do local residents (i.e. car shoppers) now get a glimpse into who these dealership employees really are, but the video has gone viral and put the dealership on the international stage for the whole world to see exactly how rude they are.<br />
<br />
Reputation management has become an important segment of a car dealer's list of things to worry about. Review sites such as Yelp! are popping up everywhere, and when something bad happens to a customer, they often take to these review sites to express their displeasure. Smart dealerships address customer complaints in the same public forum they are lodged. This shows other potential customers that the dealership truly wants customers to have a good experience, and that they want to work with people to make them happy whenever possible. I don't think there's any amount of reputation management that can help this dealer. I suspect they'll change their business name very soon to help mitigate some of the public backlash. As of the time this post is being written, there are around 2500 reviews on Google, over 1700 on Yelp!, their Facebook page has been taken down, and obviously most of the reviews are one star or otherwise negative.<br />
<br />
Lesson: If you're going to do something stupid, don't upload the video of you doing that thing, and certainly don't expect it to help business. RIP F & R Auto Sales. At least we have a video to remember you by:<br />
<br />
<div style="text-align: center;">
<br /><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/sxdsfNo-mC0?rel=0" width="560"></iframe></div>
Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-27221464595981643652015-01-06T13:58:00.001-05:002015-01-15T14:06:01.314-05:00How Long Will It Take for a Website to be Indexed by Google?We receive this question almost daily. People build a nice new website and know it's important to be ranked high in the search engines, but how can someone tell how long it's actually going to take?<br />
<br />
Google and other search engines have complex algorithms which determine what site gets ranked first (and second, third, etc.) for any particular search. The search engines don't inform the public of what they use to rank sites because let's face it, if they did, everybody would be ranked #1 for whatever they wanted, and it would detract from the relevance of the results. Imagine searching for a new car dealer and the first 20 pages of results were for credit card offers. If that were the case, not many people would use the search engine anymore because it doesn't give them the results they expect.<br />
<br />
The truth is, there are too many factors to consider when trying to figure out how long it will take a site to be indexed by a search engine. Sometimes our clients sign up for a website and if they have unrealistic expectations, they'll call us a week after their site goes live and ask why they aren't the #1 search result for "used cars". At the time of writing this post, that search yields more than 235 million results on Google, so why should ABC Autos be #1 out of 235 million?<br />
<br />
Our best advice is to be patient, while at the same time ensuring the site is set up to be indexed as best as possible. This means you should have a sitemap to help the search engines find every page of your site. Do you have content on your pages? A website with no content is pretty much worthless, therefore the search engines won't rank it very high. After all, the crawlers "read" the content to help determine what the site is all about so they know when to include it in their search results. The site should also follow some standard guidelines. Google has made available a very handy document for beginners which can be found <a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">here</a>. <br />
<br />
With a little patience and using documented strategies (and likewise avoiding similarly documented "bad" strategies), you can typically have a site indexed within a month or two, and over time the ranking will increase for keywords that your site targets.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-82979673972719684502014-11-11T14:39:00.000-05:002016-01-06T10:07:14.090-05:00Vehicle Descriptions - Do You Want More Leads or Fewer Leads that are Better Qualified?Whenever I buy or sell a vehicle, I like to consider things that a dealer would normally face when marketing their vehicles. One such topic (which I've actually touched on in previous posts) is the age-old question of which is better, receiving a high number of leads (including, in large part, the tire-kickers), or receiving a much smaller number of leads that are better-qualified? Selling a vehicle recently I evaluated this question and have come to my own personal conclusion: <b>more leads are better, even if many of them seem to be people who are bored and want to talk on the phone.</b><br />
<br />
I had my 2004 Jeep for about 3 and a half years. For the past year and a half, I've had it listed on Autotrader with a high price on a run 'til sold listing, simply because even though I loved the car, if someone wanted it at my high price, I'd be willing to part with it. I'd get an occasional email about it, but nothing ever materialized. A few months ago I purchased a newer Jeep, so it was time to get serious about selling mine. I dropped the price so it was below Kelley Blue Book, wrote up a nice description, and had it listed on both sites.<br />
<br />
Once I got serious and had a more reasonable price, the calls/emails ramped up a bit. Exactly what one would expect. I let the ad sit on both sites with the new price/description, but I still wasn't impressed with the results. I'd get people contacting me that were serious buyers, but nobody actually pulled the trigger on the purchase. I thought the price was right so maybe it was likely due to a lengthy description (credit due to my girlfriend for pointing this out too, and making me change it). I changed my 2-3 paragraph description to just a few sentences, being intentionally vague, and all of a sudden the phone began ringing again. Long story short, the shorter ad generated an immediate response, and the car sold within 48 hours of making that change. The take-away from this is that as a general statement, people are pretty lazy. People didn't want to read about all of the new parts I had installed, the difference between an Overland and a Laredo, or anything else I had written. Getting more leads meant I at least had the chance to sell them, whereas fewer leads meant many who may have been interested, simply didn't initiate the sales process.<br />
<br />
What I learned from this (or more accurately, what I confirmed) is that for me personally, it was helpful to generate more leads, even if many of those were just asking questions that could have been answered by a long narrative description. It meant that it was on <i>me</i> to sell the vehicle, not the ad. In a dealership setting, I would recommend a balance...tell enough about the car to begin building value, but don't try to sell it before the customer even contacts you. For those dealers who write a lot as I'm inclined to be somewhat long-winded, you're going to turn some legitimate buyers away simply because they don't want to read everything you wrote. Just as price point is very important when selling, the description is equally important, and that includes the length of your description. Again, this is not really a revelation, but confirmation to me.<br />
<br />
On a side note, I ran an experiment several years ago in the post "<a href="http://blog.higherturnover.com/2007/01/will-cars-sell-better-on-craigs-list-or.html" target="_blank">Will Cars Sell Better on Craigslist or Autotrader?</a>" in which my vehicle ultimately got better response (and sold) as a result of Craigslist. That was many years ago, but it appears that Craigslist still outperformed Autotrader for my vehicle in 2014.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-4251321885098144062014-02-05T11:47:00.002-05:002016-01-06T10:06:41.116-05:00Simple Website Designs Outperform Their CounterpartsI wrote about this topic years ago with an actual client example (<a href="http://blog.higherturnover.com/2007/11/one-thing-dealership-can-do-to-increase.html" target="_blank">original post here</a>). In that analysis, I had one client who was over the top when it came to design requests. If it could be done, he wanted it on his site. Eventually the site became cluttered and went against every convention I knew of. Music playing, animation, blinking text, etc. It was crazy but as long as he was paying his bill and I did everything I could to convince him NOT to do those design things, that was all I could do. After a year and many discussions about how his website wasn't accomplishing his goals, I convinced him to let me rework the site the way I thought it was best. If he didn't like it, fine, we could revert back. The website leads increased by 400% almost overnight.<br />
<br />
Dealers shopping our products on higherturnover.com sometimes ask why our designs are very simple. At times we have even had dealers choose another provider over us because they preferred the look of the other provider's designs. Is an aesthetically pleasant design important? You bet. Is it the most important thing? That just depends on what your priority is. Would you rather have people comment on how "cool" your design is, or would you rather have those people coming onto the lot to buy cars? Ideally there is a balance between the two, and that's where Higher Turnover Websites can help dealers who don't know much about web design principles.<br />
<br />
Interested in hearing more about this? Check out <a href="http://conversionxl.com/why-simple-websites-are-scientifically-better/" target="_blank">this post</a> from November on the ConversionXL Blog.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-22433580776491199972013-11-27T15:12:00.003-05:002016-01-06T10:09:07.268-05:00Sometimes I Think the Auto Industry is CorruptYup, the title of this post is intentionally sarcastic in nature. The fact is, a high percentage of car shoppers believe the auto industry is overloaded with dishonest dealers, sketchy salesmen, and an almost endless supply of people/companies who want nothing more than to see the shopper separated from their hard-earned money and to sign on the dotted line for delivery. A 2012 Gallup poll listed car salesmen at the bottom of their list of perceived trustworthiness, right below members of Congress. Whether you agree with that assessment or not is irrelevant; it's not what this post is about. This is about the same (or maybe worse) level of corruption within the industry from a vendor perspective.<br />
<br />
First some background. For every Rolls Royce Phantom there are many more Chevy Cavaliers, yet people buy more Cavaliers than Phantoms. That makes sense based on affordability. Why then would someone who can afford a Rolls Royce go with the Chevy? This happens all the time on the vendor side. There is no shortage of companies in the auto industry that push crappy products, due in large part to the fact that there's no shortage of dealers who buy those crappy products. What about when a dealer or salesperson is under the false impression that their vendor is legitimate though? The short answer is that it doesn't matter. Whatever the impression, there are some bad companies out there, many of which haven't been called out by their competitors. I'm not about to call anyone out by name, but I am going to expose a few practices which dealers may not know about.<br />
<br />
Let's start with one of the dealership rating/review sites. My last vehicle purchase which was not from a client did not go very well. I fought for 3 full months to get the dealer to honor items which were agreed upon in writing at the time of delivery. I visited the service dept. at least 5 times during those 3 months too. All in all, not a good experience, which is why I wanted to let others know about my personal experience. I submitted a review to a well-known dealer rating website and to my surprise, it was removed by an administrator the same day with no explanation why. Maybe it wasn't "moderator bias" or the fact that the dealer was a paying client of the rating site, but it sure seemed like it. My review was completely objective and truthful, but the site moderator apparently did not want my negative review to hurt the dealer's already poor reputation.<br />
<br />
There is another company who publishes an annual report of dealer website providers. We (Higher Turnover Websites) have received decent reviews in this publication on a consistent basis, so clearly that's not my issue. My issue, which I brought to the publisher's attention last year, is that their publication which is presented as an objective review, is not always apples to apples in their comparisons. They will do a "quick review" of a company's products/services, but if a company wants to pay them a fee (if I recall it's a few thousand dollars), they can be more fully reviewed. If their objective is to provide a good source for unbiased comparisons of companies, they should not be taking money from a small portion of those companies they are reviewing. To me that's not far off from presidential campaiging...ever been to one of those $25k per plate dinners? Me either. I don't know that I can really categorize this company as being "corrupt", but unbiased as they say they are? I don't think so.<br />
<br />
The third and final gripe I have is with another industry website/blog. I have respect for the creator of the site, but I think it has evolved over the years to become something that I'm not happy with. Occasionally I get inspired to comment on a post when I feel I can contribute something positive to the community. The past 3 times I've left comments, they were deleted by the moderator. These weren't comments that were hurtful, no foul language, or anything else of the sort. They were literally just me weighing in to discussions that I found relevant and that I could offer some helpful advice to other readers. I have to wonder, since the site owner knows I'm a vendor, and they accept sponsorship money from other vendors, is this a possible reason my comments are being removed? Who knows if that's the case, but I do know this: it really seems like more sites/companies/etc. out there are filtering things (i.e. "media bias") so you only see or hear what they want you to see or hear.<br />
<br />
It's discouraging, but I guess we live in a different world where some things are crammed down your throat until you believe them and other things are intentionally hidden from the masses.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-44500057396803644612013-11-20T17:08:00.002-05:002016-01-06T10:05:25.361-05:00Craigslist Charging for Auto Dealer AdsWell we knew it was coming at some point, and it seems like today is the day. Craigslist will begin charging for ads in the "Cars and Trucks - By Dealer" section of their site on December 3rd. As you can see in the screenshot below, a new message is appearing on Craigslist when posting ads as a dealer: "$5 fee per ad in US cities starting 12/3 - questions? ctd@craigslist.org"<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCyOvPu0lu6_UsA_n3bWH1sb0B2Cy1EFfBg8hmQKJu1TjDUnH17l3IlSxbrGYhKgmnRzYDayNAY4dTRi5ux8RNfDwV4Koh__dXbghYdRCsFmE4LC5deajde2L7NSTahyphenhyphenRC3DFuJw/s1600/CL-charging-for-car-ads.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="$5 fee per ad in US cities starting 12/3 - questions? ctd@craigslist.org" border="0" height="321" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCyOvPu0lu6_UsA_n3bWH1sb0B2Cy1EFfBg8hmQKJu1TjDUnH17l3IlSxbrGYhKgmnRzYDayNAY4dTRi5ux8RNfDwV4Koh__dXbghYdRCsFmE4LC5deajde2L7NSTahyphenhyphenRC3DFuJw/s400/CL-charging-for-car-ads.jpg" title="" width="400" /></a></div>
<br />
Craigslist has charged listing fees for quite some time in certain markets and certain categories within those markets. This new policy is sure to upset a lot of car dealers because it's always been free for vehicle ads, but the reality is that you can't complain about a free site, and like any other site, there are other advertising options available so if a dealer doesn't like it, they can advertise elsewhere.<br />
<br />
I'm sure many dealers will begin posting their ads in the "By Owner" section instead of the "By Dealer" section, and I'm sure that will ultimately get a lot of dealer accounts blacklisted. At the very least it will cause irritable anti-dealership car shoppers to flag any ads that seem like dealer ads.<br />
<br />
To play devil's advocate, the dealer ads on Craigslist have become quite numerous. Not just because so many dealers are listing cars on the site, but also because so many dealers violate the Terms of Use and overpost. At times I've seen hundreds of cars posted the same day for one dealer, and as a consumer it does get annoying...almost to the point of pop-up ad annoying that used to be the norm in the early days of the internet. Speaking as a consumer, we get it...your dealership has a lot of cars that you want us to see, but don't force them down our throats by posting 200 ads 3 times a day. Customers search the ads for a specific make/model or price range, so having your ad come up so many times does nothing more than push someone like me away from your dealership.<br />
<br />
I get that (especially since the site is/was free) you want as much exposure as possible for your vehicles, but think like a consumer when you're marketing, not as a dealer. Personally I think Craigslist is shooting themselves in the foot with this move, but time will tell.<br />
<br />
If you're looking for an alternative, be sure to check out Backpage.com which is a similar format, brings high traffic, and is free to use/advertise.<br />
<br />
There are very few answers at this point, so in the meantime,you can check out the list of FAQ's at <a href="http://www.craigslist.org/about/ctd" target="_blank">http://www.craigslist.org/about/ctd</a>Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com9tag:blogger.com,1999:blog-27986560.post-21077037140239634972013-08-06T10:55:00.000-04:002013-08-06T10:55:14.288-04:00Password Security, Think You're Safe?No way anyone will ever guess my password. I mean, how would some hacker on the other side of the world know the name of my dog? Shoot, they're making me use numbers in my password too? Fine, I'll just add a "123" at the end. And there you have it..."Lucky123" is born.<br />
<br />
Unfortunately this is how a lot of people think when it comes to creating a password. I read an article this morning about the <a href="http://wtkr.com/2013/08/01/the-20-most-popular-four-digit-pin-codes/" rel="nofollow" target="_blank">most popular PIN numbers</a>, and one statistic really surprised me: "DataGenetics says thieves can correctly guess more than 25 percent of PIN codes within 20 tries." This is because most people just don't want to be bothered with security, or have to remember more secure passwords/PINs. The effects of having this mindset can sometimes be catastrophic. I'll bet that when it comes to PINs for your bank card, more than half of our readers have a PIN that is either (a) their birthday, (b) a sequence such as "4567", or (c) some other meaningful numbers like their address or last 4 digits of their phone number.<br />
<br />
Getting back to the password issue, we had one client earlier this year, let's call him "Bill", who had an email account compromised. Their password? Apparently they had simply set it to their last name. For those of you who weren't aware, someone hacking into email accounts isn't sitting at a computer with a large cup of coffee and continuously typing in new passwords. It's much easier than you think to use a "dictionary attack" which (through a program) guesses millions of passwords one after another. Use a simple password, and the likelihood is good that your account will eventually get hacked. In Bill's case, the hacker gained access to their email account and began sending spam messages out to thousands of addresses. Once we identified the compromised account, we changed the password to something more secure and informed the client of what had happened. We told Bill his new password and thought he understood the reasoning, but within a few weeks, Bill didn't want to keep remembering the new password so he changed it back to his last name.<br />
<br />
I'm sure you can guess what happened next. The account was compromised again, and we changed the password again to a new randomly generated series of letters/numbers/characters. We also made sure our server required a higher level of security when changing passwords to prevent similar situations. Bill called us about two weeks ago requesting we change his password back to his last name, which of course in the best interest of our client we were unable to do.<br />
<br />
There are several measures we can have in place to prevent some of the hacking attempts...firewall rules which block all activity from an IP after a certain number of failed logins, required security level for passwords, etc. These things are helpful, but at the end of the day, nothing is going to prevent unauthorized access to one of your accounts like a strong, secure password. Try to remember this next time you find yourself typing "Lucky123" when signing up for something online.<br />
<br />
<br />Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-32164648928364830752013-04-08T19:44:00.003-04:002013-04-08T19:48:07.855-04:00SEO Scare Tactics - Don't Fall For Them!About once a week we'll get a call or email from a client who has been solicited by some "company" to use their dealership SEO services. Sometimes the solicitations even come from our less-than-ethical competitors. Most of the time they come in the form of spam email messages, but for some reason, the dealers don't realize it's spam. A typical message will go something like this:<br />
<blockquote class="tr_bq">
Hello website owner, your website is terrible. You're not #1 on Google for all keywords. Pay us money and we'll guarantee #1 placement.</blockquote>
To someone like me or any other ethical SEO expert these emails are laughable. Jade Sholty wrote a good summary <a href="http://glenview.patch.com/blog_posts/seo-scare-tactics" rel="nofollow" target="_blank">here</a> which I recommend reading. These "companies" (many aren't even legitimate companies) send these emails out to every website contact they can find. This is one of the reasons we recommend registering client domain names with our own contact info, so there is a lower chance that our clients will get sucked into one of these scams. The truth though, is that the wording seems quite scary to the untrained reader. Someone who knows very little about SEO or website structure is only going to see "my website needs to be improved right now". There are a handful of <a href="http://www.higherturnover.com/car-dealer-advertising/seo.php" target="_blank">reputable SEO companies</a> out there, but like anything else, a good rule of thumb is that if you're going to buy a product/service from someone, either you call/email them to buy it, or you do some due diligence before pulling the trigger on someone who is soliciting you.<br />
<br />
Like Jade mentioned in her own article, I too have occasionally called these companies to see how they present themselves over the phone. I have yet to speak with anyone who knows much about legitimate SEO, yet they continue to (successfully) acquire clients on occasion. PT Barnum had it right, but I'm still trying to do my part and convert some of those suckers into educated dealers who are able to hang on to their money in the face of spammer snake oil salesmen.<br />
<br />
Another recommended article is <a href="http://www.seomoz.org/blog/ten-question-litmus-test-for-professional-seos" rel="nofollow" target="_blank">here</a>, and talks about questions to ask your SEO provider. Most of the "bad companies" can't even answer half of the questions. Can your provider?Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-87270370269208836062013-03-26T17:39:00.001-04:002013-03-26T17:58:23.544-04:00Some Craigslist Autoposters No Longer Working for Many Auto DealersIf you've been using an auto-poster to list your vehicles on Craigslist, you're not the only one. Many dealers use such tools, because the amount of time required to post so many vehicles manually (let alone renew the ads regularly) is just not feasible. Craigslist doesn't care, because they really want the classified site to be used by <i>individuals</i>, not businesses. The reason why many auto-posters will soon no longer work is that <b>Craigslist is no longer supporting the HTML tag in its listings</b>. This is presumably to combat the rising use of auto-posters, something that is against the Craigslist Terms of Use.<br />
<br />
As of today, when posting a vehicle to Craigslist users are shown a message that says the following:<br />
<blockquote class="tr_bq">
<b>PLEASE NOTE: Externally-hosted images (IMG tag) will soon be disallowed in for-sale ads. Please use CL image upload.</b></blockquote>
<br />
Here's a screenshot of the actual message:<br />
<div style="text-align: center;">
<img alt="PLEASE NOTE: Externally-hosted images (IMG tag) will soon be disallowed in for-sale ads. Please use CL image upload. " border="0" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfxaVXqpKQt1xYOj_MMoFrtJuhgmv3QxmChHcmhZvfzN4Q_yOlcDXM_FvsXVYGtrYtMPe-rE_YWHG0CnaTumOhyR9BkBaSHv8jaXGwB15qgTztpgrwKG_GwLOBKDIx-jyjSwI-EQ/s400/img-tag-cl.jpg" title="Craigslist img tag disallowed" width="400" /></div>
In case you're not clear on what the img tag is, it's a way to have an image (e.g. an ad for your vehicle) displayed on the Craigslist site without actually uploading the image to Craigslist. Using the img tag enables you to specify a source on your own server, or if using a 3rd party autoposter, a source on their server for the image displayed. It was only a matter of time before this happened, because Craigslist had absolutely no control over what images were being displayed, and some sellers (including car dealers) were abusing the site by flooding it with post after post of their own inventory, even duplicating the same vehicle several times per day. If the classified listings have 100,000 ads for used cars in one city and 20,000 of those are duplicates, it decreases the usability of the site for car shoppers, kind of like having to sift through your inbox when it's full of spam.<br />
<br />
So what does this mean for dealers who want to continue using an auto-poster? Well the days of posting image-based ads are pretty much over. Dealers can (and will) complain for as long as they wish. The Terms of Use on Craigslist state clearly that (paraphrasing here) if you don't like the way they run the site or the rules they have in place, your only option is to stop using the site. I personally think a lot of dealers will stop using the site because they don't want to spend the time, which will only help those dealers who choose to continue using the site. In terms of supply and demand, it will mean less supply (ads) with the same amount of demand (shoppers). Dealers who continue to use either an <a href="http://www.higherturnover.com/car-dealer-advertising/craigslist.php" target="_blank">auto-poster</a>, manual posting tool, or posting service like <a href="http://www.higherturnover.com/" target="_blank">Higher Turnover</a> offers will thrive and continue to see a significant return on investment from one of the most visited classified sites in the world.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-33655915667050424172013-03-05T11:37:00.002-05:002013-03-05T11:37:53.953-05:00Choosing a Dealer Website ProviderA simple email I received prompted me to write this post today. The email was from a "website development and marketing company" based in the Western U.S. The message was short and sweet: they saw I just registered a domain name and wanted to know if I needed help with programming, design, or marketing. We get emails like this all the time. Some are well-written, some are not, but the point of this post is the bigger picture.<br />
<br />
Someone who didn't know any better and who had a real need for website design or internet marketing at the moment they received the email might have hired this company. Every decision-maker has the right to hire whomever they wish, but chances are you don't have to think too hard to come up with a horror story about a friend, relative, or even yourself who made a bad decision at some point and had to live with it (i.e. money or time wasted). For some reason it seems that car dealers are especially susceptible to "being sold" on a vendor's products or services, without doing any due diligence at all.<br />
<br />
To me, this email I received had several red flags:<br />
<ol>
<li>It ended up in my spam folder - If they can't even get their own emails successfully delivered to my inbox, why would I hire them to do email marketing for me?</li>
<li>There were grammatical errors - Again, if they can't write a 3-sentence email without grammar and spelling errors, how would that reflect on my business if they were representing us?</li>
<li>It was addressed to a generic name - If they want to impress me with their marketing skills, they probably shouldn't be referring to me as "Mr. Admin"</li>
</ol>
These sort of emails are a regular occurrence. I just happened to look this one over as I was emptying my spam folder and decided to comment. We see it all the time...dealers who choose a website provider because the salesperson "sold" them. These are the same dealers that come to us 6 months later, complaining that they wasted thousands of dollars on empty promises. If you're a dealer reading this, don't say you haven't been warned!Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-63768032735938264402013-01-04T15:57:00.000-05:002016-01-06T10:10:20.652-05:00How Many Sales Do You Lose on Fridays?I'm guilty of it from time to time, and I'd bet money that you are too...mentally "checking out" on Friday afternoons. Sure, it would be great to be at happy hour, or with your family, or whatever it is you look forward to when starting your weekend instead of finishing up those last couple of hours at work, but <b>staying focused at the end of the week</b> can make a difference in your paycheck.<br />
<br />
I've seen it a million times...a salesperson is an hour or two from wrapping up their day and watching the seconds tick by on the clock. What they're not seeing, or sometimes even downright ignoring, are customers. Not just customers that show up on the lot, but customers in your CRM system, Rolodex, or whatever it is that you keep customer info stored in. If you're sitting at a desk for your last hour at the dealership and checking out Facebook, reading news articles, or doing other "non-work" activities to just get the day finished, you're shooting yourself in the foot. How many calls to past customers could you make in an hour? All you need is one good call every Friday and you're potentially talking another 50+ units sold throughout the course of the year. Could you use that extra commission?<br />
<br />
Sure, salespeople can survive by cherry picking those ups who fall into their lap, but you can EXCEL by being proactive and "running through the finish line", not just trying to get to it. Happy Friday, and happy selling!Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-45237084856431617152012-12-27T11:33:00.003-05:002012-12-27T11:33:49.355-05:00Another Google Update to Remind Us About the Importance of Marketing DiversificationGoogle confirmed recently that they pushed the 23rd update to their Panda algorithm since the first release in February, 2011. For readers who aren't familiar with what this means, this is the 23rd time in the last 22 months that they've "tweaked" the ranking mechanism which determines where your website ranks in their search results. This constant tweaking is a nuisance to some webmasters, as you can see from some of the comments on <a href="http://www.searchengineland.com/official-google-panda-update-23-impacting-1-3-of-queries-143271">this Search Engine Land post</a>. It serves as a reminder though. The important thing to take out of this is that <b><i>Google has become such a large part of our lives that often we lose sight of how much we rely on them to drive business our way</i></b>.<br />
<br />
Someone searching for a car online may run across your vehicle that matches their search. Someone looking for a nearby dealership may end up finding your website. They only find these things because of Google or whatever search engine they're using. Imagine if Google decided to start selling cars and remove all car dealer websites from their search results so they could effectively "hide" their competition. Sure, that's an extreme example, but it's the sort of thing (the bigger picture at least) that you should be thinking about. Because the web offers so many advantages over traditional media, and because it's the most cost-effective marketing platform, it's become huge. Sure it may make sense to put the majority of your marketing dollars there, but don't put all your eggs in one basket, because although unlikely, the next Panda update could wipe your dealership off the most widely used digital map. A little marketing diversification can go a long way, especially when it's geared toward a combination of both traditional advertising media and various online platforms, not just a narrow focus on SEO for one search engine.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0tag:blogger.com,1999:blog-27986560.post-33962011086828970372012-11-26T13:43:00.000-05:002016-01-06T10:11:49.996-05:00Don't Fall for the DNS Services or Domain Registry of America ScamEvery few weeks we get a call or email from a client wondering what the "bill" from <b>DNS Services</b> or the <b>Domain Registry of America</b> is for. The truth is, it's not a bill, but rather a shady tactic these unethical companies use to try and trick people into paying them money.<br />
<br />
They market via direct mail, and send what appears to be an invoice for domain renewals, often complete with a message indicating the client's website is going to be taken offline if they don't act fast. They're presented in a fashion that highlights the "scare tactics", but if you read the fine print, it shows that it's not actually an invoice.<br />
<br />
These companies make their money from the people who don't know any better and end up sending a check for domain registration services, at a rate of typically 10x the normal rate you can register a domain with a reputable company like GoDaddy.com. If you receive one of these fake invoices, our advice is to throw it in the trash where it belongs. After all, if a company has to trick you into doing business with them, does it really matter what they're trying to sell you? Avoid these companies unless you want to spend unnecessary money and cause yourself a headache.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGCOcvwQMK-Sg7_NK6icFZIoOkxq5OtIGnlj2gYuQ_cyfaKqsGCJbz66p1k0RC-0jwQWOol0oVooJ7wdldwIk7QaHaDGjpDBdZWn52-2HWklicCCYdXcwDzfXwtDXAWWZ9Ae-Exg/s1600/droa.jpg" imageanchor="1" style="border: 1px solid black; margin-left: auto; margin-right: auto;"><img alt="Domain Registry of America Scam" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGCOcvwQMK-Sg7_NK6icFZIoOkxq5OtIGnlj2gYuQ_cyfaKqsGCJbz66p1k0RC-0jwQWOol0oVooJ7wdldwIk7QaHaDGjpDBdZWn52-2HWklicCCYdXcwDzfXwtDXAWWZ9Ae-Exg/s320/droa.jpg" title="" width="250" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Domain Registry of America Sample</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMGezKj79I2JKn3gHcdBMpB4N_uN0saQDYSV3oAj6mjQOOKOlk82rCuoHMdd70Zw7SksnEXT4BV5xYQMxNvLOFlRxRkgrpqL7AppblLB1ocf-fAVOZL3cqrKLK0RlzCQOsHsiyYw/s1600/DNS-services-scam.jpg" imageanchor="1" style="border: 1px solid black; margin-left: auto; margin-right: auto;"><img alt="DNS Services Scam" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMGezKj79I2JKn3gHcdBMpB4N_uN0saQDYSV3oAj6mjQOOKOlk82rCuoHMdd70Zw7SksnEXT4BV5xYQMxNvLOFlRxRkgrpqL7AppblLB1ocf-fAVOZL3cqrKLK0RlzCQOsHsiyYw/s320/DNS-services-scam.jpg" title="" width="250" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">DNS Services Sample</td></tr>
</tbody></table>
<br />Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com1tag:blogger.com,1999:blog-27986560.post-25797151849837205142012-11-03T16:18:00.001-04:002016-01-06T10:11:15.768-05:00Changing Dealer Website ProvidersAfter a lengthy process of restructuring our company website, I was thinking about how much a car dealer normally has to go through to <a href="http://www.higherturnover.com/about/switching-website-providers.php" target="_blank">switch website providers</a>, and unfortunately the answer is "not much" with most providers. I say "unfortunately" because by not doing things properly, the dealer's website can take a big hit in the search engine results and rankings. It takes a lot of work to do things properly, and because dealers typically don't know any better, they trust their new provider will do it the right way. Providers can get away with not spending the extra time/effort and 99% of the time the dealer will never know, but as a reputable dealer website provider, Higher Turnover insists on doing things the right way whenever possible.<br />
<br />
Usually a websites URL structure (the names of the pages) will change from one provider to the next. Someone may have an inventory page as "inventory" while another may have it as "vehicles" or something else. Pages get indexed in search engines, and if the appropriate steps aren't taken, all of your search results could be useless. Imagine your old provider has your vehicles at www.yoursite.com/inventory and that's the way your vehicles are indexed (included) in the search results. If you switch to a provider who uses a different URL, for example www.yoursite.com/vehicles, the visitor who clicks on your indexed link in the search results will likely be taken to an error page because the page they were taken to no longer exists.<br />
<br />
Some things to put in place to avoid these problems are uploading a new sitemap to the search engines (which lets them know what pages currently exist on your site) and automatically redirecting all old URL's to the corresponding new pages. These are relatively simple things to do which help you retain search engine rankings, and perhaps more importantly help your customers actually get to your new site when they click on a link in the search results. If you're considering a <i><b>switch from one dealer website provider to another</b></i>, make sure they are accountable for making your transition a smooth and PROPER one.Jakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.com0