Simple Website Designs Outperform Their Counterparts

I wrote about this topic years ago with an actual client example (original post here). In that analysis, I had one client who was over the top when it came to design requests. If it could be done, he wanted it on his site. Eventually the site became cluttered and went against every convention I knew of. Music playing, animation, blinking text, etc. It was crazy but as long as he was paying his bill and I did everything I could to convince him NOT to do those design things, that was all I could do. After a year and many discussions about how his website wasn't accomplishing his goals, I convinced him to let me rework the site the way I thought it was best. If he didn't like it, fine, we could revert back. The website leads increased by 400% almost overnight.

Dealers shopping our products on higherturnover.com sometimes ask why our designs are very simple. At times we have even had dealers choose another provider over us because they preferred the look of the other provider's designs. Is an aesthetically pleasant design important? You bet. Is it the most important thing? That just depends on what your priority is. Would you rather have people comment on how "cool" your design is, or would you rather have those people coming onto the lot to buy cars? Ideally there is a balance between the two, and that's where Higher Turnover Websites can help dealers who don't know much about web design principles.

Interested in hearing more about this? Check out this post from November on the ConversionXL Blog.