Someone who didn't know any better and who had a real need for website design or internet marketing at the moment they received the email might have hired this company. Every decision-maker has the right to hire whomever they wish, but chances are you don't have to think too hard to come up with a horror story about a friend, relative, or even yourself who made a bad decision at some point and had to live with it (i.e. money or time wasted). For some reason it seems that car dealers are especially susceptible to "being sold" on a vendor's products or services, without doing any due diligence at all.
To me, this email I received had several red flags:
- It ended up in my spam folder - If they can't even get their own emails successfully delivered to my inbox, why would I hire them to do email marketing for me?
- There were grammatical errors - Again, if they can't write a 3-sentence email without grammar and spelling errors, how would that reflect on my business if they were representing us?
- It was addressed to a generic name - If they want to impress me with their marketing skills, they probably shouldn't be referring to me as "Mr. Admin"