Please note that comment moderation is being used on this blog. This means that you are free to comment on any posts, however they will be reviewed prior to being posted on the live site. We welcome any legitimate comments, but comments including links to your own sites (i.e. "link spamming" or "comment spam") will be marked as spam and will not be published. If you have comments that will be useful to other readers, feel free to post them, otherwise go spam someone else's blog!
Friday, January 04, 2013
How Many Sales Do You Lose on Fridays?
I've seen it a million times...a salesperson is an hour or two from wrapping up their day and watching the seconds tick by on the clock. What they're not seeing, or sometimes even downright ignoring, are customers. Not just customers that show up on the lot, but customers in your CRM system, Rolodex, or whatever it is that you keep customer info stored in. If you're sitting at a desk for your last hour at the dealership and checking out Facebook, reading news articles, or doing other "non-work" activities to just get the day finished, you're shooting yourself in the foot. How many calls to past customers could you make in an hour? All you need is one good call every Friday and you're potentially talking another 50+ units sold throughout the course of the year. Could you use that extra commission?
Sure, salespeople can survive by cherry picking those ups who fall into their lap, but you can EXCEL by being proactive and "running through the finish line", not just trying to get to it. Happy Friday, and happy selling!