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Saturday, November 03, 2012
Changing Dealer Website Providers
Usually a websites URL structure (the names of the pages) will change from one provider to the next. Someone may have an inventory page as "inventory" while another may have it as "vehicles" or something else. Pages get indexed in search engines, and if the appropriate steps aren't taken, all of your search results could be useless. Imagine your old provider has your vehicles at www.yoursite.com/inventory and that's the way your vehicles are indexed (included) in the search results. If you switch to a provider who uses a different URL, for example www.yoursite.com/vehicles, the visitor who clicks on your indexed link in the search results will likely be taken to an error page because the page they were taken to no longer exists.
Some things to put in place to avoid these problems are uploading a new sitemap to the search engines (which lets them know what pages currently exist on your site) and automatically redirecting all old URL's to the corresponding new pages. These are relatively simple things to do which help you retain search engine rankings, and perhaps more importantly help your customers actually get to your new site when they click on a link in the search results. If you're considering a switch from one dealer website provider to another, make sure they are accountable for making your transition a smooth and PROPER one.