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Friday, July 27, 2007
Car Dealers Creating Their Own Advertisements?
If you're a local (Virginia Beach) reader then you've probably seen one local dealer's TV commercials with his dog. I cringe every time I see that commercial. The funny thing is, I had a young couple ask me one day where the dealership was for "that car dealer with the dog". I wanted to say "I don't know" out of spite, but someone paid good money for that horrible commercial so I may as well help them get their ROI.
OK, back on topic here. There is a company website which is linked from the original blog post that enables auto dealers to produce their own advertisements. They seem to have a pretty decent idea. It looks like their advertising "experts" have created some sort of templates for different media that are customized via a web interface by the dealer. For the professional dealer who has the time or wants the extra control, this is a great thing. I just wonder how many dealers will end up using this to create their own "bad" advertising campaigns. Hopefully there is some sort of educational aspect to what they're doing to guide dealers in the right creative direction.