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Wednesday, November 20, 2013
Craigslist Charging for Auto Dealer Ads
Craigslist has charged listing fees for quite some time in certain markets and certain categories within those markets. This new policy is sure to upset a lot of car dealers because it's always been free for vehicle ads, but the reality is that you can't complain about a free site, and like any other site, there are other advertising options available so if a dealer doesn't like it, they can advertise elsewhere.
I'm sure many dealers will begin posting their ads in the "By Owner" section instead of the "By Dealer" section, and I'm sure that will ultimately get a lot of dealer accounts blacklisted. At the very least it will cause irritable anti-dealership car shoppers to flag any ads that seem like dealer ads.
I get that (especially since the site is/was free) you want as much exposure as possible for your vehicles, but think like a consumer when you're marketing, not as a dealer. Personally I think Craigslist is shooting themselves in the foot with this move, but time will tell.
If you're looking for an alternative, be sure to check out Backpage.com which is a similar format, brings high traffic, and is free to use/advertise.
There are very few answers at this point, so in the meantime,you can check out the list of FAQ's at http://www.craigslist.org/about/ctd