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Thursday, April 01, 2010

Craigs List for Car Dealers is No Secret These Days

One of the things I've noticed over the past two years is how much Craigs List has really come to the forefront of dealership advertising. Before taking my "break" from blogging 2 years ago, I was reporting on how Craigs List compared to Autotrader, Cars.com, and a few other classified sites. Some dealers were using Craigs List at the time, but not nearly as many dealers who use it now. Many website providers like Higher Turnover offer Craigs List posting tools, and I would say this feature is a common one at this point.

Because it's more commonly used these days, that also means more dealers are competing for the top spots in the listings. Since Craigs List is user-policed and anyone can flag anyone else's ads, this leads to problems such as "competitive flagging", where one poster flags another poster's ad just to remove the competition. Imagine if you could remove your competitor's listings from Autotrader.com so customers only saw your cars. How many dealers would be calling Autotrader to complain? A LOT! With Craigs List there is nobody to call, no way to be sure who is flagging your ads. It causes a lot of frustration for dealers if they are being targeted. The end result is that it takes a lot of work to keep up with Craigs List ads for your dealership. It can certainly help you sell cars. Sometimes you just have to work hard to sell cars though.


Zack said...

We have used craigslist to sell tow trucks and have had great success. Luckily, we haven't had many posts flags. I probably just jinxed us.

Houseman21 said...

Started a small used car lot from savings two years ago right out of high school. Ive averaged seven cars sold just off craigslist per month and maybe one walk in. The only problem I have had recently is the decrease on my ROI. Prices are up at the auctions, public's savings accounts are not and their sights are the same. Craigslist leads in my area want scratch free cars with new brakes and tires for under $2,000. Are there websites that attract a more realistic shopper? Anybody else having the same issues?