Digital Dealer published this article that publishes some interesting statistics around if customers actually buy the vehicles that they search for. It looks like the data that was collected by NADAguides.com shows that the customers do purchase the vehicles that they search for. This leads to some interesting opportunities for dealers that can get their hands on vehicle search data. Especially if that search data is local data. Vehicle trends happen, and is talked about in the article about hybrids and how the number of searches are increasing because of high gas prices.
Understanding what vehicles are being searched for in the major search engines is valuable data for dealers.
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