Tuesday, July 30, 2019

JTZ Enterprise, LLC Acquired Higher Turnover

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JTZ Enterprise, LLC entered into a definitive agreement to acquire Higher Turnover, LLC JTZ Enterprise, LLC , a leading Website an...
Thursday, October 12, 2017

Are your vehicle pages optimized for your customers?

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I ran across a Ford dealer's website today and upon checking out their inventory, this is what I found for each vehicle on their invento...
Tuesday, September 05, 2017

Car Salesman Personal Websites, There's a Company for That

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Personal websites for individual car salespeople isn't a new concept. Higher Turnover Websites has specialized in automotive websites s...
Friday, April 14, 2017

Visit Duration, Page Views, and Bounce Rates in Analytics

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Many clients have never had a need to learn website statistics such as those provided by Google Analytics , and they can be confusing at fir...
Monday, July 25, 2016

Focused Marketing for Empowering Car Salespeople

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What would happen to the car sales industry if it changed it's focus to begin marketing with the sales representatives, rather than the...
2 comments:
Tuesday, February 23, 2016

Call-to-Action Recommendations for Automotive Websites

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It's no secret that mobile device manufacturers are in a highly competitive market. So many options, and most people only pick one devic...
Wednesday, January 06, 2016

Personal Branding for Car Salespeople, It's PERSONAL!

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It's the new year, and many people use this time of year to set personal goals including the classic "I'm going to join a gym a...
Monday, November 09, 2015

Car Salespeople Should Take Accountability for their Social Media Marketing

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We speak with thousands of car salesmen each month. Naturally, our prospects and clients come from all walks of life and enjoy various level...
Friday, November 06, 2015

Proper use of Social Media for Car Salesmen

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As time goes on, more and more car salesmen are utilizing social media to generate extra leads which they ordinarily wouldn't get from ...
Wednesday, October 28, 2015

Traditional Marketing to Compliment Internet Marketing

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We’ve been hearing it for years: online marketing continues to gain market share over traditional advertising media. For some people, this ...
Friday, February 06, 2015

An Open Letter to Fellow Vendors in Support of Creating Industry Standards

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As anyone else in the technology sector of the automotive industry can attest, every vendor has their own system and wants things their way....
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Thursday, January 15, 2015

F&R Auto Sales in Westport, MA and the Lessons of Reputation Management

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The news about F & R Auto Sales in Westport, Massachusetts is still pretty fresh, but I suspect the backlash over their highly-publicize...
Tuesday, January 06, 2015

How Long Will It Take for a Website to be Indexed by Google?

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We receive this question almost daily. People build a nice new website and know it's important to be ranked high in the search engines, ...
Tuesday, November 11, 2014

Vehicle Descriptions - Do You Want More Leads or Fewer Leads that are Better Qualified?

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Whenever I buy or sell a vehicle, I like to consider things that a dealer would normally face when marketing their vehicles. One such topic ...
Wednesday, February 05, 2014

Simple Website Designs Outperform Their Counterparts

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I wrote about this topic years ago with an actual client example ( original post here ). In that analysis, I had one client who was over the...
Wednesday, November 27, 2013

Sometimes I Think the Auto Industry is Corrupt

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Yup, the title of this post is intentionally sarcastic in nature. The fact is, a high percentage of car shoppers believe the auto industry i...