tag:blogger.com,1999:blog-27986560.post7887746595885071580..comments2023-03-03T08:15:10.027-05:00Comments on Online Auto Dealers: Online vs. Television Advertising for Auto DealersJakehttp://www.blogger.com/profile/07985742448611749206noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-27986560.post-65549633007440163962007-06-26T11:51:00.000-04:002007-06-26T11:51:00.000-04:00Jake,You bring up a good point about the DVR situa...Jake,<BR/><BR/>You bring up a good point about the DVR situation. Traditional off-line advertising has definitely been affected by Internet advertising and DVR, but it certainly still is and probably always will play a major role in advertising as a whole. The price for off-line advertising will continue to go down, or at least appear to, as Internet advertising costs rise to more comparable levels. But people like a good TV commercial and even with DVR we still keep an eye out for them, so I think Internet advertising and DVR will only encourage off-line advertising to evolve accordingly.<BR/><BR/>Your question, "is it better to have highly targeted ads to a small group of prospects, or is it better to have a broader reach with lower conversion percentages?" really hits it (the subject) on the head. While on the surface marketing and advertising appear to be a numbers game, truly effective marketing is accomplished by creating an emotional want or need with the consumer. This is where the Internet can really gain its edge, especially with the vast number of Web 2.0 sites coming out. I see marketing in social networks becoming a science and an art very quickly. Not so much on the lines of displaying behaviorally-targeted ads to site visitors, but using the sites themselves as a means to an end for promoting your product.<BR/><BR/>Take for instance, Squidoo. I am presently working on a page now that goes in to great length about how a site like Squidoo can be used by millions of people to advertise autos on the Web in ways not being done today. Check it out and let me know what you think. I plan to write a post about this on my blog shortly. Here is link to that page:<BR/><BR/><A HREF="http://www.squidoo.com/autoconversion/" REL="nofollow">www.squidoo.com/autoconversion</A><BR/><BR/>Talk soon, Jake. Nice post.<BR/><BR/>-Ryan GerardiAnonymousnoreply@blogger.com